Creating our own commercials

We have also been learning about rhetorical devices: ethos, pathos, and logos. After analyzing them in commercials, students created their own commercials.

First, all students had to write a script in a Google doc template. This template had them think about the big 5 questions when analyzing media, but for their own commercial. They also had to plan out each scene and how they were going to use rhetorical devices.

Next, students created a 4-slide Google presentation. Each slide simply had one image on it. Each slide was a scene in their commercial.

Third, students used Screencastify to talk over their presentation using their script. This created their commercial. Students posted these to Google Classroom.

Lastly, students viewed and critiqued each other’s commercials using a Google form.

Tomorrow they are going to find logical fallacies in their own commericial and other students’ commercials. I specifically teach fallacies after having them create the commercials because it creates a special kind of horror when they realize all the fallacies they’ve used. : )

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Author: karinhogen

I teach middle school language arts and run an Edtech company, DocentEDU, on the side. Every day is an adventure in my classroom with technology!

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