So, I posted a little while ago about how I was teaching a unit that is essentially a mini-startup incubator or entrepreneurial unit. I was very excited to start it off, and now we’re almost done with it. It has been a great experience for students and teachers throughout the unit. I thought I’d update a little bit here about how it’s going. When the unit’s over I will post the final products and a final reflection as well as all of my teaching materials.
1: Here’s the outline for the whole project, if you want to take all or parts of it. I will post all my teaching materials when the project is over.
2: Some of the student ideas of organizations and products are here:
Social justice issue Product/Service
Equal pay/pay equity Club for young women to support each other being CEOs.
Local Hunger App for grocery stores to donate food to foodshelves
Refugee crisis Headphones pre-loaded with calming music for children who have PTSD
Pay Equity Ride sharing app for women to get to protests more easily
3: Update on what we’ve done so far
Students have figured out their target markets, written a paper identifying that market segmentation, and have just finished creating their two advertisements for those target markets. They had to make one print ad (most used Canva) and then either a podcast commercial, a TV commercial, or a social media profile.
These next three days they will be presenting their whole marketing campaign to local business people, marketing professionals, and other community members.
Like I said, we I will update later with their final ads, the winners, and my whole gamut of teaching materials.